CONCEPTUAL METAPHOR THEORY AND ITS SIGNIFICANT ROLE IN OUR DAILY LIFE

Abstract

Conceptual metaphor is a linguistic term that refers to a figure of speech that links two dissimilar things by drawing on the similarity of their implied underlying beliefs or concepts. Conceptual metaphor often involves an analogy between two dissimilar concepts, creating a link between them that is not simply descriptive or empirical. This link is often based on an underlying conceptual similarity, which allows the user to access a new level of understanding or insight about the phenomenon being compared.