Methods of managing the competitiveness of an enterprise
Keywords:
competitiveness analysis, competitiveness of an organization, production and economic activity of the enterprise, assessment of the competitiveness of an organization, methods for assessing the competitiveness of an organization, increasing competitivenessAbstract
One of the main goals of any enterprise in a market economy is to increase its competitiveness and products. Above in this paper, it was noted that one of the main conditions for managing the competitiveness of an enterprise is the development of methods for its 1) analysis and 2) measurement, which in turn will allow you to manage its level and conduct a comparative analysis of the competitiveness of market entities. Thus, the task of quantitative measurement and analysis of competitiveness is one of the urgent tasks of marketing in the management system of any enterprise. In market relations, only that enterprise gets the opportunity for further development, which carries out effective economic activity. This principle subordinates all aspects of the enterprise's activity to taking into account market conditions, necessitates the development of a strategy for ensuring the competitiveness of the enterprise, its constant analysis and evaluation.
