Social Aspects of Innovation Activity

Abstract

The social aspects of innovation have a significant impact on society. Innovation contributes to economic development, creation of new jobs, and improvement of people’s quality of life. They can also change the way people live, behave and interact, and the structure of society. However, innovation can also cause social problems such as increased inequality, job losses due to automation and technological change, and negative impacts on the environment. Therefore, it is important to consider social aspects when developing and implementing innovations in order to minimize their negative impact on society and maximize their positive consequences. The paper presents the social aspects of innovative activity, the motivation of innovative activity of company personnel, and also discusses ways to improve a positive organizational culture.