Development of E-Commerce Services on An Innovative Basis in The Conditions of The Digital Economy in Our Country

Abstract

The article explores the development of e-commerce services in the context of the digital economy in Uzbekistan, identifying a knowledge gap in the existing literature concerning the innovative management and regional differentiation of e-commerce. Employing a combination of scientific methodologies including econometric modeling, comparative analysis, and economic-statistical analysis, the study examines the factors influencing e-commerce growth, such as the introduction of digital technologies and innovative management practices. The findings indicate a significant impact of these factors on the expansion of e-commerce services, leading to enhanced market competitiveness and consumer convenience. The implications suggest that continued innovation in e-commerce is essential for sustaining economic growth and expanding Uzbekistan's presence in international markets.