Analysis of the Influence of Product Innovation, Marketing Strategy, and Service Quality To Superiority Compete Company E-Commerce in Indonesia

Abstract

This research aims to investigate the impact of three main factors, namely product innovation, marketing strategy, and service quality, on the competitive advantage of e-commerce companies in Indonesia. Competitive advantage is the key in determining a company's position and growth in this increasingly competitive industry. By considering internal and external factors that influence company strategy, this research focuses on the relationship between these factors and competitive advantage. The findings show that significant product innovation contributes positively to competitive advantage by providing differentiation Which alluring in market. Besides That, strategy marketing Which appropriate And effective also plays an important role in strengthening the company's position in the fierce market competition. Superior service quality is also a key factor in retention customer And build reputation positive company. Implications The practicality of this finding is that e-commerce company management needs to strengthen investment And focus on innovation product, strategy marketing Which creative, And improving service quality to maintain their competitive advantage in a dynamic market.